Focus groups are designed to identify the feelings, ideas and thoughts of consumers about a specific product, service or solution. In other words, this method allows you to answer the question “Why?”.
With the help of focus groups, you can solve the following tasks:
For focus groups we offer:
An in-depth interview is a conversation with the respondent in the absence of a structured questionnaire. The method allows to find out the opinions, habits, beliefs, aptitudes and hidden associations of respondents.
In-depth interviews can solve more complex tasks than during focus groups, namely:
In-depth interviews are possible at any convenient for the respondent place: in our office, at the respondent’s residence, at the respondent’s workplace, in a cafe, etc.
We also practice conducting in-depth interviews with difficult-to-reach respondents (for reasons of employment, distance, etc.) using modern communication methods (Skype, Viber, etc.), which allow the interviewer and the respondent to see each other and keep automatic audio recording .
Mystery shopping is a marketing research method, which involves assessing the quality of service with the help of specialists acting as a real shopper. This technique allows to review the work of staff from the shopper point of view and take timely measures to improve the quality of service. The advantage of this method is the secrecy and surprise of the test.
Mystery Shopper сan evaluate:
A home visit is used to obtain a complete picture of the household consumption of the product or category under investigation. An interview with elements of observation is organized at the respondent’s residence in a comfortable environment. This allows not only to obtain in-depth information about product consumption, but also to observe the lifestyle and behavior in “natural conditions”. Photo and video are often taken to ensure the most complete information during a home visit, is collected.
The method is used to:
The most popular categories to study during home visits are cars, household appliances, computers, perfumes and cosmetics, baby food, and personal care products.
Shop along is a method that combines in-depth interview and observation of shopper behavior, allows to get the most complete picture of shopper behavior at the point of sale, as well as the perception of the product, category and the store / retail chain.
The method is used to study: