ABOUT COMPANY
"NOVAK" axiometrical research laboratory is a private independent service specialized in sociological research in the field of marketing, media and public opinion. Besides, the laboratory provides consulting services in these fields.
"NOVAK" laboratory was established in 1992 by Doctor of Sociology Andrei Vardomatski. This name is a result of combination of two words: "новая" (new) and "аксиометрия" (axiometry) which reflect the primary scientific orientations of the laboratory founder, namely: studying the values of human behavior.
The information base of the Laboratory is intended for the widest audience of customers: principal transnational corporations working on the territory of Belarus, mass media, advertising agencies as well as representatives of local business and free business enterprising which will find in "NOVAK's" surveys useful recommendations for improvement of their work and marketing policy.
Thanks to the surveys conducted by "NOVAK" sociological service, not only domestic customers but also foreign customers have an opportunity to obtain most complete information regarding many marketing phenomena occurring in this country.
In its work, "NOVAK" uses the latest foreign technologies of sociological marketing and media research adapted to the Belarusian market.
In cooperation with foreign partners "NOVAK" conducts numerous international surveys on the territory of Belarus among which most important are "World Values Survey ", "Eurobarometer", surveys for the World Bank, information agencies of the leading countries of the world as well as marketing projects for the first-rate transnational companies, etc.
Membership in the international marketing and public opinion research associations: ESOMAR, WAPOR.
Branches
Interviewers network
"NOVAK" laboratory has at its disposal a nationwide interviewers network comprising 250 interviewers each of which has been specially trained and has experience of participation in numerous surveys. In each regional center and each "second-large" city of the region the Laboratory has its supervisors who manage their local interviewers networks.
To ensure the representativeness of every stratum of the population we, as a rule, carry out our surveys in not less than 100 sampling points. Rural areas are also included into the sample.