Desk Research

Desk Research is one of the three main types of sociological and marketing research, preceding any kind of field research. The method consists in the collection, systematization, grouping and analysis of secondary information obtained from available sources.

The study can be conducted to solve one or several tasks simultaneously:

  • Create a general idea of an object / problem / situation / phenomenon
  • Mark trends and development prospects
  • Carry out comparative analysis
  • Identify structure
  • Identify main sales channels
  • Define market size
  • Analyze the pricing policy on the market
  • Analyze the publications in the media about the object of study
  • Identify key aspects of further research using qualitative and quantitative methods (focus groups, in-depth interviews, quantitative surveys, etc.)