Focus groups are designed to identify the feelings, ideas and thoughts of consumers about a specific product, service or solution. In other words, this method allows you to answer the question “Why?”.
With the help of focus groups, you can solve the following tasks:
- Developing ideas for a new product or advertising
- Choosing the best packaging options
- Choosing the best advertising / brand concept
- Determination of the motives for buying a product / service
- Identification of value orientation and needs structure
- Study of the characteristics of consumer behavior of the target group
- And many others.
For focus groups we offer:
- Special room with a large table, which comfortably accommodates up to 10 participants
- Equipment for video and audio recordings, as well as accessories (flip chart, laptop, projector, screen, tablets)
- Room for observers, equipped with a one-way mirror (Gesell’s mirror) and a TV set to monitor the progress of the group in real time and make adjustments to the script during the course of the group (if necessary)
- Professional moderator-analyst with a degree (PhD), as well as the ability to attract additional moderators of both genders (depending on the subject of the study)
- Staff of experienced recruiters in Minsk, regional centers and major cities of Belarus
- Experienced transcribers to decrypt video and audio recordings
- Base of respondents for selection of participants on various topics (when applicable)