An in-depth interview is a conversation with the respondent in the absence of a structured questionnaire. The method allows to find out the opinions, habits, beliefs, aptitudes and hidden associations of respondents.
In-depth interviews can solve more complex tasks than during focus groups, namely:
In-depth interviews are possible at any convenient for the respondent place: in our office, at the respondent’s residence, at the respondent’s workplace, in a cafe, etc.
We also practice conducting in-depth interviews with difficult-to-reach respondents (for reasons of employment, distance, etc.) using modern communication methods (Skype, Viber, etc.), which allow the interviewer and the respondent to see each other and keep automatic audio recording .