Mystery shopping is a marketing research method, which involves assessing the quality of service with the help of specialists acting as a real shopper. This technique allows to review the work of staff from the shopper point of view and take timely measures to improve the quality of service. The advantage of this method is the secrecy and surprise of the test.
Mystery Shopper сan evaluate:
Mystery shopping is carried out through a visit, call, message in the messenger or email. Hidden voice recording of the conversation, as well as photographing the elements can be used. After visit, call, letter, etc. a Mystery Shopper usually fills in a questionnaire / checklist.